Publicis, Poke, Arc, August
X Critically Endangered Socks
The challenge:
Publicis, Poke, Arc and August were to merge into one agency.
Many people, teams and departments didn’t know each other and their respective skills.
Siobhan Brunwin
People director at MullenLowe Group UK
The solution:
We brought together the departments from all agencies. A lot of thought went into the right team constellations to support team-building across agencies and departments.
Employees had a chance to get to know each other and their way of approaching a brief. All while working on a fun campaign for a product launch of Critically Endangered Socks.
Siobhan Brunwin
The outcome:
👉 Colleagues bonded ahead of the merger and formed relationships before working together on client briefs.
👉 Teams learned new perspectives and new ways of thinking from each other.
👉 The quick turnaround, immediate client feedback and fun creative brief left participants re-energised and with a shared experience to talk about.
👉 The winning idea was produced, enabling Critically Endangered Socks to launch their new product; participants felt rewarded to see their work supporting a good cause and enabling the business to do their next step.
👉 Campaign, LBB and Creative Review covered the event, raising the agency’s profile
👉Food for Thought has been used for Campaign school report, CSR documents and became part of the Publicis and Poke culture.
Siobhan Brunwin
