Publicis·Poke X Goldfinger Factory
The challenge:
The newly merged agency Publicis·Poke wanted to foster relationships ahead of working together on big projects and pitches.
The solution:
We paired the agency with a truly purposeful and inspiring charity, The Girls Network, that operates all over the UK.
The team building program was built around a task that required all disciplines to work together - account management, production, strategy and creatives teamed up to work on a social media strategy and templates for the charity.
Siobhan Brunwin
The outcome:
👉 All participants said they felt inspired by the chosen charity and immersing themselves deeper into one of the biggest societal movements: female empowerment and mentoring.
👉 9/10 participants said they worked with people they haven’t work closely with before and formed new friendships.
👉 The developed social media strategy has been implemented and The Girls Network gained a bunch of new followers on their social channels.
👉 The agency decided to offer a monthly session to the charity in which employees can volunteer and support the charity moving forward.
Siobhan Brunwin
