Publicis·Poke X Goldfinger Factory

The challenge:

The newly merged agency Publicis·Poke wanted to foster relationships ahead of working together on big projects and pitches.

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The solution:

We paired the agency with a truly purposeful and inspiring charity, The Girls Network, that operates all over the UK.

 

The team building program was built around a task that required all disciplines to work together - account management, production, strategy and creatives teamed up to work on a social media strategy and templates for the charity.

Siobhan Brunwin

The outcome:

👉 All participants said they felt inspired by the chosen charity and immersing themselves deeper into one of the biggest societal movements: female empowerment and mentoring.

👉 9/10 participants said they worked with people they haven’t work closely with before and formed new friendships.

👉 The developed social media strategy has been implemented and The Girls Network gained a bunch of new followers on their social channels.

👉 The agency decided to offer a monthly session to the charity in which employees can volunteer and support the charity moving forward.

Siobhan Brunwin

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